Fawcett Comics- a subsidiary of Fawcett Publications- was one of several successful comics publishers during the Golden Age of Comic Books in the 1940s. Its most popular character was Captain Marvel- a property later to be purchased by DC Comics (not to be confused with Marvel Comics' character of the same name). Captain Marvel was the alter ego of boy radio reporter Billy Batson- who transformed into the hero whenever he spoke the magic word 'SHAZAM!'.
Fawcett Publications began in 1919 with the magazine Captain Billy's Whiz Bang and eventually expanded into a line of periodicals with a combined circulation of ten million monthly. The company joined in the explosion of comic book publications in the United States in the late 1930s and early 1940s.